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La Pierre

Laser and DLP projection







The Xelius and XR films contextualise Lapierre’s flag-ship racing bikes in an imaginary new way by journeying inside athlete Duke Agyapong’s mind while in a racing simulation, and capturing Amira Mellor’s competition against her own shadow.





credits
athletesAmira Mellor, Duke Agyapong
directorRuben Van Leer
producersPhilippe Avendaño Vera, Jolien Snyders
prod.coArtillerie
DOPEzra Reverda
1st ADThomas Rohde
focus.pullPaco Kumar
gafferStijn Jonkhart
gripBjorn Schumacher
art.directorJustin Jansen
laser designWes Broersen
SFX.lightsJelle Steijnen, Robert De Vries
motion.GFXTom Geraedts
visuals.assistThijs Visser
styling.MUAEstefania Ter Heerdt
PASiebe Stolk
editAmber Hooijmans, Pieter Bokhorst
compositingBecanti Wijnbergh
coloristWietse van Bezooijen
finishingThe Compound
sound.mixEvolsound
sound engineerAlexander Nezhinskiy
musicRimer London
photographyRein Kooyman
BTSWillems Kantine, Ilya Schulte
suppliersSingelFilm, Het Raam, React, Beamsystems, Locatiewerk
DEPT agencyManuel Di Tolve, Dennis Gijsbers, Kimberley English
marketingBarry Schmits
clientAccell Group, Lapierre
Wes Broersen, Utrecht Zonnebaan 12  // info@wesbroersen.com