La Pierre

Laser and DLP projection

The Xelius and XR films contextualise Lapierre’s flag-ship racing bikes in an imaginary new way by journeying inside athlete Duke Agyapong’s mind while in a racing simulation, and capturing Amira Mellor’s competition against her own shadow.

credits

athletes	Amira Mellor, Duke Agyapong
director	Ruben Van Leer
producers	Philippe Avendaño Vera, Jolien Snyders
prod.co	Artillerie
DOP	Ezra Reverda
1st AD	Thomas Rohde
focus.pull	Paco Kumar
gaffer	Stijn Jonkhart
grip	Bjorn Schumacher
art.director	Justin Jansen
laser design	Wes Broersen
SFX.lights	Jelle Steijnen, Robert De Vries
motion.GFX	Tom Geraedts
visuals.assist	Thijs Visser
styling.MUA	Estefania Ter Heerdt
PA	Siebe Stolk
edit	Amber Hooijmans, Pieter Bokhorst
compositing	Becanti Wijnbergh
colorist	Wietse van Bezooijen
finishing	The Compound
sound.mix	Evolsound
sound engineer	Alexander Nezhinskiy
music	Rimer London
photography	Rein Kooyman
BTS	Willems Kantine, Ilya Schulte
suppliers	SingelFilm, Het Raam, React, Beamsystems, Locatiewerk
DEPT agency	Manuel Di Tolve, Dennis Gijsbers, Kimberley English
marketing	Barry Schmits
client	Accell Group, Lapierre